Image and reputation
How do outsiders see HOCHTIEF? Clearly positive!
This is one result of the image and reputation analysis that HOCHTIEF commissioned in 2021 (as in past years) from an independent market research institute. 93 percent of those surveyed described the Group’s image as good to excellent.
HOCHTIEF’s good reputation is based on the values of tradition and performance. HOCHTIEF also convinces through excellent know-how in the area of technology as well as good and competent employees. Altogether HOCHTIEF provides societal added value—also for partners and employees.
HOCHTIEF is “Brand of the Century”
In the compendium “German standards—brands of the century”, HOCHTIEF is honored as “Brand of the Century 2022”. A total of 200 companies across all industries received this renowned award.
It is granted to brands that, as “icons of German business”, are prime examples of a product category. The editorial team evaluated the HOCHTIEF infrastructure group as exemplary for the construction industry.