Old-age care properties from HOCHTIEF: The scent of oranges in the hallway (December 2009)
The description says it all: fit and alert individuals who have passed the 50 threshold are nowadays often described as
Silver Agers or Generation 50 Plus – and certainly don't look old. Never before have senior citizens been so mobile and
full of life.
But then there is also a second group: elderly people who are no longer in a position to look after themselves, either because
they are too weak or too sick or simply confused. The number of such people is growing all the time; their needs increasingly vary.
This represents a great challenge for society – and for HOCHTIEF.
For decades, the company has been involved in creating environments for living in. Today, HOCHTIEF employees also contribute to enabling members of the older generation to live out their lives in dignity. In this field, there are two different approaches: the house community model and the traditional old-age care concept.
